Jan 25, 2022
The need to understand customer behaviors may never be as great as today. Customers are proliferating digital channels thanks to the digital acceleration that began in 2020 and extends today. And companies need help.
In fact, only 11% of organizations say they currently understand customer behavior well, according to...
Jan 11, 2022
Poor and failed brand, marketing and service experiences can naturally make or break a brand in what many call the experience economy. Customers can be creeped out as a function of personalized online marketing. Customers can have perceptions of dark/negative brand personalities.
Brands need to consider being authentic...