Feb 22, 2022
Traditional linear customer journeys are being transformed into endless decision loops. This creates big challenges for marketers, and Customer Data Platforms (CDPs) are one answer to that complex situation.
According to reports in the CMSWire CDP Market Guide, the CDP industry was projected to reach $1.55 billion in...
Feb 8, 2022
Scott Brinker has had his eyes on the marketing technology landscape for decades. As author of the Chief Marketing Technologist blog and creator of the Martech Supergraphic, Brinker often notes growing trends in martech.
One of his emerging trends is low- and no-code tools. Gartner estimated that enterprise low-code...