May 19, 2026
Allison Kavanagh didn't come to this conversation to celebrate AI. The CMO of Inflow Health came to interrogate it. Her company exists because follow-up care gaps — the kind where an incidental imaging finding gets lost between a chart, a referring provider and a patient — can turn into a life-threatening failure....
Jul 23, 2024
We cover today the convergence of humanity and technology in today’s marketing landscape, featuring insights from Karna Crawford, CMO at Marqeta, and Tom Wentworth, CMO at Recorded Future.
In this episode, Karna shares her insights on how to bring a little bit of humanity into B2B marketing — while still getting...
Nov 16, 2021
In the world of digital CX software, Tom Wentworth's been there, done that. Wentworth, now the chief marketing officer for cybersecurity company Recorded Future, Wentworth caught up with the CX Decoded Podcast to discuss marketing tactics, marketing leadership and his view on the evolution of the digital customer...
Jul 27, 2021
There is a lot going on in the world of B2B marketing and a growing list of challenges. If you’re a marketer, there’s a clear delineation between your target audience, you’re either marketing to another business or to a consumer. And those segments comes with some extraordinarily different needs and...
Jun 29, 2021
Marketing like many other disciplines went through a year of duress in 2020. COVID-19 had a major impact on businesses everywhere: brand loyalty, marketing strategies, budgets, brand messaging, striking the right tone. Everything was up-ended, not to mention the move to remote work and job losses for marketing...