Jun 28, 2022
The Economist Intelligence Unit conducted a survey of 500 CMOs and found that 86% of participants believed that they would own customer experience. Six years later, has it happened? Not quite. It hasn't exactly been a full takeover of customer experience by marketing leaders.
What has emerged is the concept of...
Jun 14, 2022
Google Analytics has more than 85% market share, according to numbers reported by W3Techs.com. However, it has not been without its controversy this year, and big changes are coming.
As of July 1, 2023, Google's Universal Analytics Platform properties will stop collecting data, and historic data will be deleted six...