Apr 18, 2023
In this podcast episode, Sarah Kimmel, the vice president of research at Simpler Media Group, casts a discerning eye on "The State of the CMO" survey, offering a rare glimpse into the shifting landscape of chief marketing officers (CMOs) and the competencies they must cultivate. The study's revelations place creative...
Apr 4, 2023
Melissa Henley, an experienced CX leader at Luxion, the company behind KeyShot 3D software, explores the vital aspects of both customer and employee experiences. In this latest podcast with CMSWire's CX Decoded, Melissa, a CMSWire Contributor, identifies two core metrics that CX leaders should prioritize: churn and net...